If you’re reading this there’s a high chance you’re a courier driver or, at the very least, interested in becoming one. This choice of career puts you among the most frequent road users in the UK, which also means you’re front and centre to some of the country’s worst driving habits. As a courier driver, understanding other drivers’ bad road habits will not only give you a heads’ up and remind you to expect the unexpected, it can also make you more aware of your own potentially problematic behaviour.
Do you do any of these? Of course you don’t…

Last Minute Decision Making

The most important piece of advice for any road user is to read the road ahead. That means being aware of the vehicles, pedestrians and cyclists around you and knowing your route – or at least paying attention to the SatNav. Last minute decision makers, that is, people who are either distracted, confused or just plain rude, can be extremely irritating when they make a rapid lane change or swerve to make their turn off. It’s not only infuriating it can also lead to serious accidents.

Keep Calm and Keep Left! Consistently rated as one of the most heinous of all crimes, failure to keep left slows down the flow of traffic, causes undue road rage and, at its worst, can contribute to the risk of accidents on motorways. For a concept so simple, it’s gob-smacking how many people are oblivious or inept when it some to this. As per the Highway Code, if you’re not overtaking, stay in the left-hand lane. If you are overtaking, do your business then return to the left-hand lane when you’re a safe distance ahead of the vehicle behind. Simple, yes? You’d think…

Pedestrian Safety and Etiquette

As a courier driver, you’ve no doubt seen your fair share of near misses when it comes to pedestrian safety. While, of course, the onus of responsibility for their own safety lies with the pedestrians themselves, it’s perhaps not as commonly known as it should be that, according to the Highway Code, it’s mandatory for a vehicle to give way to any pedestrian who has already started crossing a road (this includes vehicles turning left and at intersections). But at the end of the day, law or no law, it’s plain good sense and decent humanity to acknowledge that one should always be hyper-vigilant when it comes to pedestrians. Because a huge lump of fast-moving metal never came off second best in a meeting of the two.

Erratic Driving

How many times have you seen this one as you’re cruising along the motorway or through city traffic? Some drivers seem to only have two modes of driving: foot flat to the floor on the accelerator or foot flat to the floor on the brake. Braking at the last minute causes jerky driving that is not only dangerous, but it also dramatically increases fuel consumption and causes undue wear and tear on a vehicle.

Be Part of the Solution

We all know that some motorists are beyond help and reason once they get behind the wheel of their vehicle – which is why, as a courier driver it’s so important to not only be super aware, but also to lead by example. Spread your good driving sunshine around – you never know, it just might rub off.

Norman Dulwich is a correspondent for Courier Exchange, the world’s largest neutral trading hub for same day courier driver work in the express freight exchange industry. Over 5,400 member companies are networked together through the Exchange to fill empty capacity, get new clients and form long-lasting business relationships.

For Immediate Release:

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A recently-released, half-yearly report gives us some interesting insights into the changing habits of the viewing public, and how advertisers are clearly realising and reacting to these changes in their sector.

According to the report by Matrix Solutions, traditional broadcasting spending by advertisers has fallen by $3.8 billion year-on-year, which represents a drop of just under 1%. This is in contrast to spending in digital broadcast, which has risen by 13.21%, translating into an additional $243 million. It should be noted that there is no further breakdown in the spending figures, so we cannot see the figures by ad type, but instead take the platform figures as a whole, including all spending on video and display advertising.

Where are the advertisers spending?

Next, the report shows us where the advertisers are spending their money (and they’ve removed political campaign spending). Although there has been improved spending in almost every digital broadcast category by an average of 13%, the biggest hitter is the service industry, with $50.5 million spent so far in 2018.

The rest closely follow, but not necessarily in order of importance:

Automotive industry Medical sector Home improvement and DIY

Interestingly, the biggest growth rate has occurred in national ad spending versus local, which this time last year was predicted to surge beyond national spending. There isn’t much in it, but it is still significant with national ads growth rate at 4.69%, and local shrinking slightly by 2.89% on average.

Some industry experts suggest that although broadcast is still a ‘viable medium for advertisers,’ the advertising sector are getting faster on the uptake and are beginning to adapt to campaign creation that ‘packages linear alongside non-linear channels.’ The idea is that digital broadcast does deliver greater opportunities, and with more detailed analysis and measurement tools, a real-time, reactive approach is not only possible, but necessary and evidently, successful.

Micro-advertising, maxi-advertising, database advertising, new advertising and marketing, wrap-around marketing, value-added advertising, relationship advertising and marketing and neo-marketing are however a couple of variations of right now’s marketing. The very fact that there are such a lot of offshoots, is explanative of the eventual disintegration of the science advertising as we know it from the Kotler’s books.

The most important marketing concept of customer orientation still appears to be a sound reference point. In the up to date over-informed, over-stressed and hedonistic client society the customer is the one who decides to purchase a product, to be loyal to a brand or to switch to a competitor.

The trade value concept, however, may need been rendered out of date by the postmodernism. Let us assume that worth could also be created during consumption, and never throughout exchange. The emphasis then could be on the customer’s personal experience.

In accordance with the traditional idea, shoppers are recognized, focused and purchased by a set of strategic instruments reminiscent of segmentation, concentrating on and positioning. Different strategies and approaches based on statistical, psychological and sociological rules have been employed in service of those concepts.

Whereas these methods are still in use, quite a lot of processes and mainly the fragmentation of markets will steadily render the traditional bases of segmentation (demographics and psychographics) questionable.

Because of this, in at the moment’s fragmented markets actuality the conventional instruments of sociological analysis grow to be outdated. Whereas quantitative analysis remains to be broadly in use, an array of qualitative methods are been most well-liked to “fill the gap” within the information concerning the postmodern consumer. Among the many most regularly mentioned are ethnography, fiction, discourse evaluation, private introspection, and in-depth interviewing.

Since purchases, branding and communications are all shifting online, students have begun defining the Internet Advertising Segmentation (IMS). Definitions of that sort, alluring as they could look, are merely previous ideas in new garments and a few make-up. More vital is that new approaches like on-line ethnography, or netnography are being increasingly used as appropriate analysis methods.

Companies would want to resort to guerrilla tactics and employ people proficient in areas akin to on-line group engineering. Phenomena like model hijack and decisions on how a lot energy should be given to consumers will finally pace up the trends that form modern research.

The advertising communication ideas of mass advertising and mass advertising have additionally been a subject to appreciable revision. The so-referred to as mass customisation has been boosted by way of email marketing, database advertising, RSS and others. The processes of fragmentation and post-consolidation have given beginning to new ideas like tribal marketing.

Companies that employ search advertising and marketing have inadvertently stayed forward of the competition. The current economic local weather has performed a bit into the minds of the shoppers and entrepreneurs alike. Shoppers suppose more than twice earlier than they invest their cash in a product and entrepreneurs rely on price-efficient but sensible ways to showcase their merchandise, achieve ground and set up consumer loyalty.

When your organization’s web site returns high search outcomes from top serps, clients robotically invoice your organization as one with a proven observe report and impressive buyer service. Each these factors are vital for customers to pick a product. That is the reason why entrepreneurs are taking an trustworthy dig at internet marketing. Search marketing is a straightforward method of constructing your way into the customer’s psyche thus guaranteeing outcomes and a wholesome ROI.

Now, firms which can be situated in Newcastle can make the utmost of their website by optimising it for prime search engines. There is numerous competitors between service providers and product companies from Newcastle and we notice it.

A haphazard search marketing strategy is of no good and so is a one-measurement-fits-all approach. There are just a few corporations whose specialised strategy helps you goal and promote companies which can be situated in Cancun, Mexico. In contrast to greater agencies and different integrated interactive advertising and marketing teams, they focus on internet advertising and all its accomplices. Their speedy growth has been a results of profitable customer relationships that have been cast over the years. They hearken to our clients and their requirements, one thing that huge businesses lack. They provide holistic search advertising providers to organisations in Cancun.